Is your GTM strategy killing growth?

A 15-minute conversation + a one-page decision framework. One field unlocks it. Keynote CoinDesk Keynote · Sponsored by ChangeNOW Why your GTM strategy may be killing your crypto opportunity ChangeNOW CBDO Yana Mar names the four problems that quietly kill crypto products — and the one that does the most damage. While your competitors debate why their go-to-market strategy — not their tech stack — is killing their crypto opportunity, the answer is waiting for you below. Fill out the form to unlock the interview with ChangeNOW. Don’t be the one catching up too late. Unlock the interview → Inside the keynote ▪ The four problems every crypto product hits — and why go-to-market is the real killer. ▪ How a product can have a massive user base and still make no money. ▪ The build-vs-buy math: ChangeNOW says self-building can run up to 40 weeks vs. 1–3 weeks to integrate. ▪ Yana Mar on one partner integrating in 24 hours — and an exchange running on a team of 15 instead of 300. ▪ The xPortal case: an “invisible” infrastructure upgrade that moved retention and profit.   “You can have a huge user base and still make no money.” — YANA MAR, CBDO, CHANGENOW The full 15 minutes are free — but only if you unlock them. Grab it before your next planning conversation. Unlock the interview → CoinDesk, Inc., 61 9th Avenue, 5th Floor, New York, NY 10011, USA Unsubscribe Manage preferences